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Good evening, John

Healthy
Account Health: Healthy
Active Campaigns3
Budget Used12%
Avg CTR2.36%
Open Alerts2

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Daily Budget
$34.95 of $225.00 left
Reach
25,143
+4,054 vs yesterday
Clicks
375
+62 vs yesterday
Spent today
$213.20
+$26.04 vs yesterday
Sales / Sign-ups
52
+11 vs yesterday
Ad spend — July
$1,240
Monthly total
Revenue today
$2,496
+512 vs yesterday
Revenue — July
$14,400
Month to date
ROAS (MTD)
11.6x
Above benchmark
Alerts
Budget approaching limit — Your Meta campaign has spent $1,847 of $2,000 monthly cap.
Brand Awareness — Google has a low click-through rate of 0.78%. Your ad creative may need updating.
7-Day Performance
Last 7 days
Top Ad This Week
Google Search — High Intent
CTR This Week
2.18%
Your Ads

My Ads

3 campaigns · 3 active · 3 platforms

Insights

AI-powered analysis of your campaigns
Best Performing Ad
Brand Awareness - TikTok
CTR This Week
2.33%
High engagement and targeted content on TikTok drive a 2.33% CTR, enhancing brand visibility.
Spend Efficiency
Cost per click vs. industry benchmark
Meta
$0.64 CPC bench: $0.90
Google
$0.64 CPC bench: $1.50
TikTok
$0.57 CPC bench: $0.70
Below benchmark Above benchmark
Audience Health
Based on last 7 days of delivery data
Saturation
Low
Overlap
N/A
Frequency
Good
Avg frequency: 0.6x per person this week
Smart Suggestion
High Priority
AI-generated action for your account
Refresh TikTok Creative
Brand Awareness — TikTok creative has been running 18 days. Frequency is rising (3.2x). New creative typically recovers CTR by 0.8–1.2%.
Smart Suggestion
Medium Priority
AI-generated action for your account
Increase Google Budget by 20%
Google Search has your best CTR (2.25%) but is spending at 89% of daily budget. Increasing by $20/day could yield ~35 additional clicks per day.

Reports

Download and schedule performance reports

Automated Rules

3 rules · auto-evaluated every hour
Your rules are active and evaluating every hour.
RuleConditionActionScopeStatusLast Triggered

A/B Tests

2 running · 1 concluded

Audience Performance

Which audiences respond best to your ads — last 30 days
Campaign Audience Breakdown
Ranked by engagement (CTR)

Assets

6 assets · 28.2MB used
Drag & drop or click to upload
JPG, PNG, MP4, MOV · Max 500MB total
Help Center

How can we help?

Guides, tutorials, and answers to every question about Passiv

Interactive tutorials

Step-by-step guides that walk you through the app

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New ad

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promote?

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Preview

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We'll send you a summary of how it's doing on Monday.

Landing Page

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landing page

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💡Prioritized, actionable fixes
7-Day Trend
Severity
Recommended Actions
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